Effective Spin Turns Crisis into Opportunity
May 6, 2009 by ADMIN · Leave a Comment
By Heather Bourgoin, Strategic Alliance Coordinator for Integralis
Responding to a crisis requires confident and decisive action – there isn’t time to crunch numbers or analyze data. Decisions must be made quickly - but not without taking care to ensure that the right message – one that is consistent with the messaging delivered during the normal course of doing business – is conveyed. What you say and do in the hours and days following a crisis speak volumes about your business. There are a few best practices that will help your organization to emerge from a crisis with their brand, not only intact, but stronger.
